Chances are, the amount of visitors you're getting to your website is somewhere between "not bad but I could do a lot better" and "I'm embarrassed to tell you how few visitors I ever get to my website."
That said, I'm always looking for new ideas to stimulate database growth for my clients.
I pay attention to many marketing gurus and when I find something I believe is valuable, I pass it on. So I am not the creator of great marketing ideas, but I'm a pretty good aggregator of great ideas that already exist.
This formula was devised by one of my favorite marketers, Derek Halpern. Here's his formula:
Outrage + Controversy = Massive Traffic
I'm also a big fan of Seth Godin, and I remember reading in one of his countless books that if you're not pissing people off, you're not being heard. In other words, you need to take a polarizing stand and entrench yourself in your niche area of expertise in a way that doesn't try to accomodate everyone.
Accomodating everyone is soft and boring and will lead to attrition. Your message simply becomes noise and it will never stand out.
The flip side is that you will attract raving, loyal fans who deeply agree with your work and are totally inspired by your message.
Oh – and these people buy your stuff like crazy and they spread the word to their friends and cohorts.
I experienced this first hand several years ago when my Journal Engine Software partner and owner of Frame of Mind Coaching, Kim Ades, took a hard stand around coaching with a journal. She said bluntly "if you're not coaching with a journal, you're coaching at half mast."
We ran a tele-seminar based on this topic and it was the best attended tele-seminar we ever hosted. We had a bunch of coaches already coaching with a journal who came on to support our position; we had a bunch of coaches who came on just to challenge the statement and "defend" their methods; we had a bunch of coaches whose curiousity was sparked by the controversial statement.
We sold a bunch of software subscriptions that week.
Read Derek Halpern's full article, and remember when you're writing and speaking or communicating your message in any way, take a polarizing stand for your work.
"When I met Marc, 90% of my income came from working with clients on a one-on-one basis, charging an hourly rate. Marc helped me create a year long program called Evolve. Now in its 2nd year, Evolve generated nearly $200,000 in revenue. My average income has increased 50% - 75% every year while working with Marc...he has been truly amazing to work with."
Carrie Contey, Phd